Get 30 Qualified Private-Pay Home Care Assessments in 90 Days Or You Don't Pay
The end-to-end patient acquisition engine built exclusively for premium home care agencies. We capture, vet, and book high-intent private-pay families directly onto your assessment calendar.
✓ Meta Certified Partner · ✓ 100% Exclusive Inquiries · ✓ Zero Shared Leads
How it Works
Our dedicated pipeline infrastructure manages every step from initial awareness to calendar confirmation. Your agency team stays focused purely on conducting in-home consultations and delivering exceptional care.
STAGE 01 · DEMAND CAPTURE
01. Generate The Lead
We deploy direct-response systems across premium digital channels to attract families urgently searching for private-pay home care in your territory.
✓ 100% Exclusive Inquiries · Zero shared leads or marketplace splits.
STAGE 02 · STRICT FILTERING
02. Qualify The Lead
Every lead is rigorously vetted for private-pay financial ability, immediate start timelines, and minimum weekly hour thresholds before proceeding.
✓ Private-Pay Only · Medicaid and low-hour inquiries are filtered out
STAGE 03 · CALENDAR INTEGRATION
03. Booked Directly On Your Calendar
Qualified family decision-makers are placed straight onto your intake calendar for the in-home assessment, complete with background notes and care requirements.
✓ Direct Calendar Sync · Full briefing notes delivered before the consultation
We Pre-Qualify Every Lead
Low-intent inquiries and Medicaid shoppers waste clinical hours and exhaust care coordinators. Our call center qualifies every inquiry across six parameters before booking the in-home assessment directly for you.
Reasonable start timeline
Minimum 25+ billable hours/week commitment threshold
Direct adult-child and authorized POA verification
Automated CRM routing · Instant non-fit rejections · 100% Territory exclusivity
ACQUISITION ARCHITECTURE
A Shared Lead Isn't Really Yours.
When you buy shared inquiries from directory brokers, you are paying for the privilege of a 30-second phone race against 5 local competitors. Here is how our dedicated infrastructure changes the equation.
THE MARKETPLACE MODEL
Shared Directory Leads
One inquiry is immediately blasted to multiple providers in your territory, triggering an uncoordinated race to the bottom on price.
- Sold simultaneously to 4 to 7 competing agencies in your exact zip code
- Zero brand recognition: families believe they contacted a general directory
- Immediate price war that compresses your hourly margin and profitability
- Overwhelmed families stop answering calls after getting flooded by multiple reps
THE LUPINGROWTH MODEL
Dedicated Direct Pipeline
Targeted Meta campaigns position your agency as the premier local authority, sending exclusive inquiries directly to your calendar.
- 100% exclusive inquiries routed solely and directly to your intake team
- Builds long-term brand equity and reputation with adult children in your market
- Pre-qualified for private-pay budgets, schedule requirements, and care urgency
- Inquiries flow directly from targeted ads into booked assessment appointments
OPERATIONAL DIVISION OF LABOR
Your Only Job:
Show Up and Sell.
We engineer and manage the complete high-ticket acquisition engine. Your agency focuses entirely on in-home assessments, care plans, and client retention.
DONE-FOR-YOU INFRASTRUCTURE
LupinGrowth Handles
- High-converting Meta ad creative design & copywriting
- Local zip-code wealth demographic radius targeting
- Custom private-pay family landing page deployment
- Automated 24/7 speed-to-lead qualification workflow
- Direct calendar booking integration into your agency CRM
- Continuous weekly ad spend optimization & A/B testing
- Strict Meta compliance & tracking infrastructure management
- Dedicated client acquisition strategist & Slack channel
Execution Mandate: We assume all operational burden of cold-traffic generation and preliminary qualification.
HIGH-VALUE CLOSING & CARE
Your Team Handles
- Instant notification review of booked family consultations
- In-home or virtual private-pay needs assessments
- Customized care plan presentation and hourly rate quotes
- Direct client agreement signing and deposit collection
- Caregiver staffing match, onboarding, and scheduling
- Delivering premier non-medical assistance and senior care
- Ongoing family relationship management and up-tiering
- Scaling your agency billable hours with predictability
Agency Focus: You spend zero hours on ads or lead filtering, and 100% of your time on consultations and high-margin care.
THE LUPINGROWTH DIFFERENCE
Not Another Lead Vendor.
We operate as an embedded growth department for premier home care agencies, replacing recycled directory portals with dedicated private-pay patient acquisition.
Meta Certified Partner
Direct tier-1 Meta account architecture and algorithmic bidding access, ensuring your budget bypasses intermediate broker markups.
Built for Home Care
Engineered exclusively for private-duty and non-medical providers, targeting adult children actively seeking 20-40+ hour care cases.
A-Z Acquisition
We handle ad development, patient qualification questionnaires, and automated scheduling right into your calendar.
Exclusive to Your Agency
Strict territory exclusivity. Inquiries generated in your defined service zip codes belong 100% to you and are never resold.
Frequently Asked Questions
How is this different from directory portals like A Place for Mom or Caring.com?
Directories sell the exact same raw contact information to 4 to 8 competing agencies simultaneously, triggering a chaotic speed-to-lead race. We build dedicated, branded acquisition assets directly for your agency. Every family inquires explicitly with your agency name, understands your private-pay rate baseline, and speaks exclusively to your care coordinators.
Are the family inquiries 100% exclusive to our home care agency?
Yes, strictly exclusive. Because campaigns run directly through dedicated ad infrastructure in your target territory, each inquiry is tied exclusively to your calendar and CRM. We never pool, recycle, or re-broker family leads under any circumstance.
How do you filter out Medicaid and low-hour inquiries before they reach us?
Our multi-step qualification architecture explicitly states private-pay minimums and requires family respondents to self-identify funding methods and weekly care hour requirements (typically 20+ to 40+ hours/week). Submissions failing private-pay criteria are automatically filtered out before notifications trigger.
What happens if our agency hits temporary caregiver staffing capacity limits?
You maintain full operational control. Through your dedicated Slack channel, you can request volume pacing, pause intake for specific zip codes, or shift campaign focus toward higher-hour cases (such as 24/7 or live-in care) while your recruiting team catches up.
How quickly does our intake team need to contact inbound family inquiries?
While our automated nurturing systems immediately engage families via SMS and email confirmation within seconds, your intake team should aim to conduct the initial intake assessment call within 15 to 30 minutes of booking to maintain peak conversion rates.
Do we own the advertising assets, custom funnels, and audience data?
Yes. All campaign assets, custom conversion pages, and audience data remain 100% your agency intellectual property. You maintain full administrative visibility and ownership throughout our partnership.
How fast can we launch our custom private-pay acquisition pipeline?
Standard technical integration, territorial research, and pipeline deployment take 10 to 14 business days. Once live, qualified family assessment requests typically begin populating your intake calendar within the first 72 hours of campaign activation.